Before January 5, 1986, there were no doinks: Kickers mis-hit chip shots and shanked attempts off the goal posts, but no single word existed for it. The cruel part is that a doink requires competence - you have to be good enough to get the ball there, accurate enough to hit the upright at all. The absurdity needed a word. Thankfully, Eric Schubert provided the occasion and John Madden provided one.: "He has to kick it a little inside, he just kicks it straight up the thing. Hits the upright. Doink. Bounce right out. Sometimes if those things bounce right, they can hit the upright and bounce in."